Wednesday, June 2, 2010

How to Make Money Online by Keyword Hijacking?

Keyword Hacking

Since the start of this blog, I was already targeting important keywords that I believed would gave this blog a huge amount of traffic. Usually those keywords were not related to the topic of this blog. And I called that activity “Keyword Hacking”.

On the early months of 2007, I realized that the majority of the internet users were looking for porn materials like photos of the nude woman and photos or videos of couple performing sex. I also realized that most of the internet users who were looking for these materials were interested of the photos or videos of teens.
Then I immediately thought that this blog might gain traffic if I would write a blogpost related to the said materials and then I would SEO the blogpost. That’s the time that I launched my first experiment on Pinay Teen Sex. And in just 3 days after posting the said post, it already had snatched the first spot on the Google SERP (Philippines) when searching for the keywords “Pinay Teen Sex”. (Read my article, “Pinay Sex Experiment on its first stage of Success“)

And with that kind of success, hundreds of new visitors were directed by the search engines into this blog.

Keyword Hijacking

Did you know that the first blogger to call an activity in which a blogger targets a keyword which is not related to his blog’s niche as� “Keyword Hijacking” is a Filipino blogger? Yes and He’s Brother Marghil Macuha. (If not, then tell me who…)

Since the time when he introduced that activity through his blogposts as “Keyword Hijacking”, other bloggers who were following his blog adopted his strategy and its name too. As proof, there are lots of bloggers who participated his call to hijack the keyword, “Pinay Scandal“.
And that’s also the time when the� “Keyword Hijacking” became popular even to those who are simply bloggers and not SEO practitioner.

Keyword Research

Actually, that activity is already popular in the world of SEO since then because that kind of activity is really part of the SEO. SEO called that activity as “Keyword Research”.
In SEO, it is normal that SEO practitioner perform the “Keyword Research”. They research for the valuable keywords that they could target for their website so that one of the pages of their websites will top the SERP when searching for those keywords.
However, most of these SEO do not target keywords that are not related to the websites they are SEOing.
The “Keyword Research” is actually done not only by SEO professionals alone. Webmasters and bloggers were doing this activity also for the good of their websites and blogs. And not only that, they also tried to research for keywords that are valuable even if these keywords were not related to their existing websites, and then they would create new websites or blogs that would target those keywords.

Making Money by Keyword Hijacking

Most of the bloggers who hijack keywords are making money from Google Adsense and other PPC (Pay Per Click) and CPM ads publishing. These are the bloggers who realized already that traffic is money especially the traffic that are coming from the search engines.� For these bloggers, as long as their blogs have traffic, whether the traffic is targeted or not, they can earn money from it.
What is “Keyword Hijacking”?
Now, the term “Hijack” is defined by the Wikipedia as “taking over by force”. The Wiktionary defined it as:
  1. To forcibly stop and seize control of some vehicle in order to rob it or to reach a destination (especially an airplane, truck or a boat).
  2. (computing) To seize control of a networked computer by means of infecting it with a worm or other malware, thereby turning it into a zombie.
  3. (computing) To change software settings without a user’s knowledge so as to force that user to visit a certain web site (to hijack a browser).
So, based on the given definition of the term “Hijack”, I will also define the terms “Keyword Hijacking” as “taking control of the valuable or important keywords of other blogs and websites“. “Keyword Hijacking” is a way to gain traffic through the search engines by making use of the keywords that other blogs and websites are getting traffic from.

Basically, “Keyword Hijacking” has these steps:

1) Search for the blog or website that has huge traffic
You need to pick websites that really have huge traffic. You can do it by checking their traffic stats and ranking in a ranking website like “Philippine Top Blogs” at topblogs.com.ph, etc.

2) Research for Keywords
Study the blogs or websites you picked from the step 1. Try to learn what keywords are bringing huge traffic into that blogs or websites and take note of them.

3) Verify the trend of those keywords
By using the Google Trends verify whether the trend of the searches on that particular keywords is steady or going up.
Most of the Keyword Hijackers are interested only to those keywords that have steady but high, or rising search trend.

4) Verify the Competition on the SERP
Google or search the internet using Google Search Engine each of the keywords. And take note of the number of the total pages on the result.
For example:

If you google “make money online” using the Google Philippines, you see this caption just below the search box: “Results 1 – 10 of about 186,000,000 for make money online. (0.19 seconds)“. This caption tells us that there are 186,000,000 pages in the result on search for “make money online“. Which means that there’s a huge competition on that particular keywords.

Keyword hijacker are actually interested only to the keywords that has less competition like less than 500,000 pages on the search result. The fewer the competition, the better.

5) Write a blogpost
You already have picked the keywords that have better search trend and low competition.
The next step is to write a blogpost that talks about the targeted keywords. And don’t forget to perform the on-site SEO for that particular post.

6) Perform Off-Site SEO
Gather backlinks for the blogpost you published through this keyword hijacking activity. The more backlinks and the better quality these backlinks, the better.

7) Follow up
Your goal is to continuously gain traffic from the SERP of the searches for the targeted keywords. So, from time to time, check the SERP and take note of the position of your blogpost. If your blogpost is not performing well on the SERP, then do the step 6.

Keyword Hijacking Effect

Once the blogpost you wrote through this hijacking activity will top the SERP, then I’m sure your blog will gain huge traffic directed by the SERP of the searches for the hijacked keywords.

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